SOCIAL MEDIA MANAGER

My first office job after graduating was at EMTV, a video production company that produced television programs for RTL. Shows such as *Ondernemend Nederland*, *Lifestyle Experience*, and *Woontips* were produced there. Entrepreneurs could purchase airtime on these programs, and our task was to ensure the production of engaging episodes. As the social media manager, I dealt with a dual target audience: we needed to get viewers excited about new episodes while simultaneously persuading companies to participate in the programs. With multiple programs came multiple social media channels that required management; content had to be published across more than eight platforms. Developing strategies was crucial, yet everything had to be practically feasible.

I also had the freedom to experiment with new initiatives. For instance, in collaboration with a presenter, we devised the 'Doordraaien' format, which showcased behind-the-scenes footage. I was responsible for setting up and editing this content. It gave prospective entrepreneurs insight into behind-the-scenes operations while fostering transparency and trust. Internally, the company was seeking greater cohesion and transparency. Due to the departmental structure of the workplace, many employees were unaware of what their colleagues were working on. We therefore decided to launch a video newsletter on the first Friday of every month. We chose a video format because it suited the organization better and generated more enthusiasm than a traditional newsletter. YouTube optimization also played a role in the company's future; we invested in gaining expertise in Google Ads and optimizing our YouTube channels. This also enabled us to help clients distribute their visual content after they had participated in the program.