SOCIAL MEDIA EXPERT

As a freelance communications specialist, I focus on (online) communication and social media. I work with a variety of clients, ranging from corporate businesses to foundations. My work involves developing and executing strategic social media plans. Since completing my studies in 2017, I have worked as a social media strategist, handling tasks such as writing newsletters and maintaining websites alongside my core strategy work. In 2021, I began offering these services on a freelance basis to various clients. Despite their differences, they all share (almost) the same goal: creating an online presence that effectively reaches the target audience.

In my work, I prioritize clearly conveying a company's message and identity. Of course, it is not just about broadcasting information; it is also about listening to the recipient—the target audience. Finding the "sweet spot" between what the sender wants to convey and what the recipient wants to hear is crucial. Continuous content analysis and engaging in dialogue remain key to this process. Beyond online communication, I am also involved in offline activities, such as supporting event planning and video production. These roles require a high degree of flexibility and problem-solving ability. I handle a wide range of projects. Curious about how we might work together? Please get in touch—perhaps we can grab a coffee soon.