In 2021, influencer and comedian Iris Rulkens took Instagram by storm with her character-based videos. Following our collaboration at EMTV, I supported her as a video editor.
VIDEO EDITOR
It was crucial that her vlogs told a continuous story, while her Instagram videos remained short and punchy. This is a prime example of how content needs to be tailored to the specific platform. In a short time, Iris has amassed over 170,000 followers and launched her own theater tour. I am proud to see her realize her dream and to have played a part in that journey.